KU Placement Portal

Redefining the Application Journey

Redefining the Application Journey

Redefining the Application Journey

Helping Students, Administrators, and Recruiters Thrive Together

Industry

EdTech

EdTech

EdTech

Role

UX & UI Designer

UX & UI Designer

UX & UI Designer

Duration

12 weeks

12 weeks

12 weeks

In a hurry?

Feel free to skip ahead—though you might miss a great story! Hope you find what you need!

About KU

Karnavati University is a State Private University in Ahmedabad, dedicated to excellence in teaching and focused on interdisciplinary learning. Offers broad range of disciplines, from design and arts, to health and environment, business and humanities.

The Goal

To design a platform for KU, where students can manage and track their application process, administrators can keep track of the system, and recruiters can find the best candidates.

Who is the audience for the platform?

Current students, Administrators, Recruiters and Alumni

DEFINING PROBLEM STATEMENT

How might we create a centralized platform that simplifies the placement process, enabling college administration to efficiently manage and update student data while helping students seamlessly navigate their applications and find opportunities?

COMPETITORS

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SWOT Analysis

So, how well others are solving this?

Strength

  • Unified Application Management: One platform for preparing, tracking, and submitting applications.

  • Real-Time Updates: Timely notifications on application status.

  • Feedback System: Improves applications through insights.

  • Comprehensive Career Support: Includes placements and higher education guidance.

  • Alumni Networking: Connects users with alumni for mentorship and opportunities.

Threat

Low Recruiter Participation: Lack of awareness or job postings.

  • Competition from Other Portals: Students may prefer alternatives.

  • User Engagement Gaps: Some students opt out of placements.

  • Incomplete Listings: Missing job opportunities.

  • Portal Mismanagement: Recruiter-side inefficiencies.



Weakness

Lack of Organization: The system is not fully structured or comprehensive.

  • Restricted Applications: Students cannot apply to multiple companies after selection.

  • Incomplete Job Postings: Not all companies update their listings.

  • Limited Recruiter Base: Fewer companies onboarded.


Opportunity

  • Stronger College Branding: Enhance reputation among students and MNCs.Seamless Placement Process: Simplify applications for better user experience.Secure & Efficient Data Management: Ensure safe storage and analysis.Valuable Insights for Stakeholders: Share data-driven reports.Improved Corporate Engagement: Attract top recruiters and MNCs.

Stakeholder
Analysis

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PLACEMENT

PORTAL

Placement

Officer

HR

Company

Other placement portals

Design

Community

Faculty

Friends

Family

Management

University

Juniors

Recruiter

Admin

Staff

Government

Investor

Partners

Univation

Board of trustees

Chancellor

Current

Students

Alumni

TYPOGRAPHY

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Secondary Typeface: Montserrat

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LOGO

COLOR

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ICONS

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Style Guide

Key Outcomes

Overcoming key UX challenges

Enhancing Transparency and Efficiency with a Real-Time Application Tracking Portal

Designed and implemented a user-friendly application tracking portal that enables applicants to track the status of their submissions in real-time. This solution enhances transparency, reduces user frustration, and significantly decreases the volume of inquiries administrators need to handle, leading to a more efficient workflow and improved user satisfaction.

Optimizing Job Search with Advanced Filtering Options

Implemented multiple filtering options, allowing users to refine job searches based on criteria such as location, industry, experience level, and job type. This feature streamlines the job search process, helping users quickly find the most relevant opportunities while reducing time spent sifting through irrelevant listings.

Simplifying Applications with a Comprehensive User Profile Section

Developed a detailed profile section where students can store essential information, such as personal details, work experience, skills, and certifications. This feature enables autofill capabilities for applications, reducing repetitive data entry, minimizing errors, and expediting the job application process for a smoother user experience.

Key Takeaways:

Learning and Growing Through Challenges

Designing for Multiple User Groups

Balancing recruiter and student needs helped me design a more intuitive and efficient platform for all users.

Stakeholder Collaboration

Engaging with recruiters, students, and administrators provided key insights that shaped practical solutions.

Iterative Design Approach

Through iterations, testing, and feedback, I refined the platform for better usability, accessibility, and efficiency.