INDIAai
Revamping the platform for accessibility and a community-driven approach, enabling easy AI access and user-driven insights.
Industry
Role
Team
In a hurry?
Feel free to skip ahead—though you might miss a great story! Hope you find what you need!
SCENARIO
Artificial Intelligence (AI) is currently generating significant buzz as the forefront of technological advancements.
Recognizing its potential, the Government of India has taken proactive steps to harness and showcase India's burgeoning AI ecosystem. In collaboration with NASSCOM (National Association of Software and Service Companies), a pioneering initiative has been launched to establish a dedicated portal. This portal serves the purpose of curating and presenting the multifaceted Indian AI landscape.
Challenges
Valuable content is gettting lost due to weak discoverability.
Inconsistent navigation is leading to high bounce rates.
Users lack accessible resources to make informed AI decisions.
Platform lacks a thriving user community.
Before
After
DEFINING PROBLEM STATEMENT
How might we create a unified platform for AI resources, facilitating interaction and collaboration among enthusiasts to build a vibrant community?
Who is the audience for the platform?
18-65 years
What the users had to say
We started by focusing on the platform’s user needs, moving beyond a feature-centric approach. We thoroughly examined user interactions from various angles while considering business expectations. Conducting user interviews allowed us to understand their challenges firsthand.
01
I want to connect with a community interested in AI.
02
I want to be aware about the upcoming AI-based startups.
03
I want to stay updated in AI field in order to come up with unique ideas.
04
I’m concerned about the limited content available on web and its impact on credibility.
Defining Personas to Clarify User Needs
COMPETITORS
User Business gaps
Deciding What Matters Most: Feature Prioritization
Here’s how the wireframes looked like
Key Outcomes
Overcoming key UX challenges
Streamlining Website Navigation through Information Restructuring
The goal was to design a seamless navigation layout that allowed users to move effortlessly between sections. Given the website’s diverse content, we organized a wide range of categories to ensure smooth transitions. By meticulously restructuring the information, we enhanced clarity and improved the overall user experience.
Comprehensive homepage narration
Our approach involves strategically integrating unique features and key elements throughout the homepage to highlight the storyline and offerings effectively. These touch points serve as entry points for visitors to explore further, driving engagement and interaction and creating an immersive experience that resonates with the audience.
Enhancing discovery Of Information
By effectively utilizing search engines, databases, and libraries, users can easily access valuable information, enhancing knowledge acquisition and data exploration. To support this, we added sections like "Also Explore" and "More Recommended," guiding users to related content based on their interests.
Creating A Community-Driven Website
Fostering community is a key goal, with the website encouraging collaboration among users and stakeholders. By incorporating user-generated content, we've created an interactive space where users can easily share resources, ideas, and support newcomers in a cohesive environment.
THE IMPACT
Visits
190.9k
Pages/Visit
1.70
Average Visit Duration
02:00
Bounce Rate
62.63%
Key Takeaways: Learning and Growing Through Challenges
Working with Retainer Clients:
I learned how to maintain clear communication, set expectations, and deliver consistent value to build long-term trust and align with evolving project goals.
Collaborating with Developers:
I gained experience in translating design concepts into functional solutions by providing clear documentation, addressing technical constraints, and working iteratively.
Aligning User Needs with Business Goals:
I learned to balance user-centric design with business objectives by prioritizing features that enhance usability while driving strategic outcomes.
