Masters' Union

Transcending Online Experience Offline

Transcending Online Experience Offline

Transcending Online Experience Offline

Elevating the user experience of a renowned university platform.

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Industry

EdTech

EdTech

EdTech

Role

UX Designer

UX Designer

UX Designer

Duration

12 weeks

12 weeks

12 weeks

Team

Sanika, Sheetal, Antara

Sanika, Sheetal, Antara

Sanika, Sheetal, Antara

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Feel free to skip ahead—though you might miss a great story! Hope you find what you need!

Overview

Process

Outcomes

CHALLENGES

Did you know Masters’ Union is an innovative educational platform aiming to revolutionize learning?


While the vision is bold, translating this into a seamless digital experience presented significant challenges. As the UX designer on this project, I was tasked with addressing these hurdles to enhance user engagement and scalability. With a growing user base and the need to communicate its unique selling proposition, Masters’ Union faced several key problems:

Did you know Masters’ Union is an innovative educational platform aiming to revolutionize learning?


While the vision is bold, translating this into a seamless digital experience presented significant challenges. As the UX designer on this project, I was tasked with addressing these hurdles to enhance user engagement and scalability. With a growing user base and the need to communicate its unique selling proposition, Masters’ Union faced several key problems:

Scalability Concerns

As the platform grew, maintaining functionality and performance across a larger, diverse user base became a major challenge.

Low User Engagement

Users were not engaging with key features as expected, requiring a deeper understanding of user behavior.

Lack of Emphasis on the USP

The platform struggled to effectively highlight Masters’ Union’s unique value, limiting its impact on the target audience.

Before

After

DEFINING PROBLEM STATEMENT

How might we effectively translate the immersive, interactive experience of in-classroom learning to the online Masters' Union platform?

How might we effectively translate the immersive, interactive experience of in-classroom learning to the online Masters' Union platform?

How might we effectively translate the immersive, interactive experience of in-classroom learning to the online Masters' Union platform?

INITIAL INSIGHTS

Average Engagement Time

1m 21s

Most Traffic

Mobile device

Returning users

13%

Audience

Tier 1, 2 cities in India

COMPETITORS

What we learnt from the competitors

So, how well others are solving this?

01

Brand Communication

  • Adopt bold, confident storytelling to spark curiosity, highlight critical information, and emphasize innovation in education.

02

Homepage & Experience

  • Guide students with clear calls-to-action, inform them about learning support, and foster transparency through updates on events and collaborations.

03

Engagement

  • Offer concise, educational quizzes on topics like courses, placements, trends, and salaries.

04

Network & Community

  • Encourage student-faculty Q&A and showcase course relevance to job roles using statistical data.

Streamlining the Architecture to Address Key Pain Points

View Information Architecture

Key Outcomes

Overcoming key UX challenges

Recreating Reality Online

We strived to create an immersive online experience that mirrors real-life interaction, using storytelling techniques and compelling narratives to effectively communicate the institution’s mission and values, thereby bringing the offline experience into the digital realm for enhanced user engagement.

Recreating Reality Online

We strived to create an immersive online experience that mirrors real-life interaction, using storytelling techniques and compelling narratives to effectively communicate the institution’s mission and values, thereby bringing the offline experience into the digital realm for enhanced user engagement.

Crafting an approachable tone and prioritising students

Our objective was to establish a student-centric, relatable, and communicative tone, fostering a robust connection between students and the institution. This enhancement significantly improved the overall user-friendliness and approachability of the website.

Crafting an approachable tone and prioritising students

Our objective was to establish a student-centric, relatable, and communicative tone, fostering a robust connection between students and the institution. This enhancement significantly improved the overall user-friendliness and approachability of the website.

Reinforcing Trust in the Platform

We've taken a comprehensive approach to build credibility, transparency, and trust among both prospective and current students. We've featured authentic testimonials, offered insights into our vibrant community, improved access to faculty and alumni, and showcased exceptional student achievements, all highlighting the excellence fostered by our institution.

Reinforcing Trust in the Platform

We've taken a comprehensive approach to build credibility, transparency, and trust among both prospective and current students. We've featured authentic testimonials, offered insights into our vibrant community, improved access to faculty and alumni, and showcased exceptional student achievements, all highlighting the excellence fostered by our institution.

Boosting user engagement

Encouraging active user participation and deeper interaction with the platform by guiding users to make informed decisions through touch points such as interactive quiz and scholarship calculator.

Boosting user engagement

Encouraging active user participation and deeper interaction with the platform by guiding users to make informed decisions through touch points such as interactive quiz and scholarship calculator.

THE IMPACT

Visits

+32.08%

Pages/Visit

1.95

Unique Visitors

+40.99%

Bounce Rate

-27.75%

Key Takeaways: Learning and Growing Through Challenges

Scalability on Prioritizing Clear and Open Communicationcerns

Transparent communication and regular check-ins ensure alignment, prevent misunderstandings, and foster smooth collaboration.

Transparent communication and regular check-ins ensure alignment, prevent misunderstandings, and foster smooth collaboration.

Balancing Client Vision with User Needs

I balanced client objectives with user-centric design by integrating feedback and usability research to meet business and user needs.

I balanced client objectives with user-centric design by integrating feedback and usability research to meet business and user needs.

Adapting to Collaborative Feedback Loops

Embracing iterative feedback and cross-functional collaboration refined ideas and enhanced final deliverables.

Embracing iterative feedback and cross-functional collaboration refined ideas and enhanced final deliverables.

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