Masters' Union
Transcending Online Experience Offline
Transcending Online Experience Offline
Transcending Online Experience Offline
Elevating the user experience of a renowned university platform.
Industry
EdTech
EdTech
EdTech
Role
UX Designer
UX Designer
UX Designer
Duration
12 weeks
12 weeks
12 weeks
Team
Sanika, Sheetal, Antara
Sanika, Sheetal, Antara
Sanika, Sheetal, Antara
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Feel free to skip ahead—though you might miss a great story! Hope you find what you need!
CHALLENGES
Did you know Masters’ Union is an innovative educational platform aiming to revolutionize learning?
While the vision is bold, translating this into a seamless digital experience presented significant challenges. As the UX designer on this project, I was tasked with addressing these hurdles to enhance user engagement and scalability. With a growing user base and the need to communicate its unique selling proposition, Masters’ Union faced several key problems:
Did you know Masters’ Union is an innovative educational platform aiming to revolutionize learning?
While the vision is bold, translating this into a seamless digital experience presented significant challenges. As the UX designer on this project, I was tasked with addressing these hurdles to enhance user engagement and scalability. With a growing user base and the need to communicate its unique selling proposition, Masters’ Union faced several key problems:
Scalability Concerns
As the platform grew, maintaining functionality and performance across a larger, diverse user base became a major challenge.
Low User Engagement
Users were not engaging with key features as expected, requiring a deeper understanding of user behavior.
Lack of Emphasis on the USP
The platform struggled to effectively highlight Masters’ Union’s unique value, limiting its impact on the target audience.
Before
After
DEFINING PROBLEM STATEMENT
How might we effectively translate the immersive, interactive experience of in-classroom learning to the online Masters' Union platform?
How might we effectively translate the immersive, interactive experience of in-classroom learning to the online Masters' Union platform?
How might we effectively translate the immersive, interactive experience of in-classroom learning to the online Masters' Union platform?
INITIAL INSIGHTS
Average Engagement Time
1m 21s
Most Traffic
Mobile device
Returning users
13%
Audience
Tier 1, 2 cities in India
COMPETITORS
What we learnt from the competitors
So, how well others are solving this?
01
Brand Communication
Adopt bold, confident storytelling to spark curiosity, highlight critical information, and emphasize innovation in education.
01
Brand Communication
Adopt bold, confident storytelling to spark curiosity, highlight critical information, and emphasize innovation in education.
01
Brand Communication
Adopt bold, confident storytelling to spark curiosity, highlight critical information, and emphasize innovation in education.
02
Homepage & Experience
Guide students with clear calls-to-action, inform them about learning support, and foster transparency through updates on events and collaborations.
02
Homepage & Experience
Guide students with clear calls-to-action, inform them about learning support, and foster transparency through updates on events and collaborations.
02
Homepage & Experience
Guide students with clear calls-to-action, inform them about learning support, and foster transparency through updates on events and collaborations.
03
Engagement
Offer concise, educational quizzes on topics like courses, placements, trends, and salaries.
03
Engagement
Offer concise, educational quizzes on topics like courses, placements, trends, and salaries.
03
Engagement
Offer concise, educational quizzes on topics like courses, placements, trends, and salaries.
04
Network & Community
Encourage student-faculty Q&A and showcase course relevance to job roles using statistical data.
04
Network & Community
Encourage student-faculty Q&A and showcase course relevance to job roles using statistical data.
04
Network & Community
Encourage student-faculty Q&A and showcase course relevance to job roles using statistical data.
Streamlining the Architecture to Address Key Pain Points
Key Outcomes
Overcoming key UX challenges
Recreating Reality Online
We strived to create an immersive online experience that mirrors real-life interaction, using storytelling techniques and compelling narratives to effectively communicate the institution’s mission and values, thereby bringing the offline experience into the digital realm for enhanced user engagement.
Recreating Reality Online
We strived to create an immersive online experience that mirrors real-life interaction, using storytelling techniques and compelling narratives to effectively communicate the institution’s mission and values, thereby bringing the offline experience into the digital realm for enhanced user engagement.
Crafting an approachable tone and prioritising students
Our objective was to establish a student-centric, relatable, and communicative tone, fostering a robust connection between students and the institution. This enhancement significantly improved the overall user-friendliness and approachability of the website.
Crafting an approachable tone and prioritising students
Our objective was to establish a student-centric, relatable, and communicative tone, fostering a robust connection between students and the institution. This enhancement significantly improved the overall user-friendliness and approachability of the website.
Reinforcing Trust in the Platform
We've taken a comprehensive approach to build credibility, transparency, and trust among both prospective and current students. We've featured authentic testimonials, offered insights into our vibrant community, improved access to faculty and alumni, and showcased exceptional student achievements, all highlighting the excellence fostered by our institution.
Reinforcing Trust in the Platform
We've taken a comprehensive approach to build credibility, transparency, and trust among both prospective and current students. We've featured authentic testimonials, offered insights into our vibrant community, improved access to faculty and alumni, and showcased exceptional student achievements, all highlighting the excellence fostered by our institution.
Boosting user engagement
Encouraging active user participation and deeper interaction with the platform by guiding users to make informed decisions through touch points such as interactive quiz and scholarship calculator.
Boosting user engagement
Encouraging active user participation and deeper interaction with the platform by guiding users to make informed decisions through touch points such as interactive quiz and scholarship calculator.
THE IMPACT
Visits
+32.08%
Pages/Visit
1.95
Unique Visitors
+40.99%
Bounce Rate
-27.75%
Key Takeaways: Learning and Growing Through Challenges
Scalability on Prioritizing Clear and Open Communicationcerns
Transparent communication and regular check-ins ensure alignment, prevent misunderstandings, and foster smooth collaboration.
Transparent communication and regular check-ins ensure alignment, prevent misunderstandings, and foster smooth collaboration.
Balancing Client Vision with User Needs
I balanced client objectives with user-centric design by integrating feedback and usability research to meet business and user needs.
I balanced client objectives with user-centric design by integrating feedback and usability research to meet business and user needs.
Adapting to Collaborative Feedback Loops
Embracing iterative feedback and cross-functional collaboration refined ideas and enhanced final deliverables.
Embracing iterative feedback and cross-functional collaboration refined ideas and enhanced final deliverables.
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