Lattu
Rediscover the Magic of Traditional Indian Games —
A Nostalgic Journey for Some, a New Adventure for Others.
Industry
Topic
Duration
The Goal
Generating awareness on traditional games of India that defined childhood for generations. An arrangement where people can experience and learn about the games which are getting lost due to the digital world. It would be a different experience for every generation, since it would be nostalgic for some and informative for others.
Aim is to revive the authenticity of traditional games and sharing knowledge on what skills children used to acquire through traditional games that defined childhood for generations.
Who is the audience for the platform?
10 years and above (primarily 10 - 22 years of age)
Research
Why traditional games are being discontinued?
Every generation discovers and develops its own ways of recreation and physical exertion and discards many others depending on their peculiar circumstances. Games may be discarded because they may be-
(a) physically demanding
(b) require more resources
(c) not be entertaining
(d) have cultural inhibitions,
(e) may not be in tune with the existing living styles of a community.
Cultural change, as a result of globalization, has played a pivotal role in pushing traditional games out of fashion.
Ideation
Travelling Exhibition
Doesn’t take place annually and an individual exhibition
Cities targeted - Metropolitan cities (Tier 1) as these are more fast paced. Rural games are fading away due to technological changes and change in lifestyle.
Takes place in an open area to keep the essence of the
old games alive.
Games included
According to the research, these games on the verge of extinction from the urban areas because of the change in lifestyle.
Lattu (Spinning Top)
Gutte (Five Stones)
Gilli Danda (Stick and Ball Game)
Kanche (Marbles)
Chaupar (Ancient Board Game)
Branding
Exhibition Name
LATTU
Tagline
The Nostalgia of Play
Concept
As lattu(spinning top) follows the same path after completing one circle, it aligns with the concept of reliving those childhood moments and enjoying as we used to do in our childhood. Moreover, providing a new experience and learning for the coming generation who are more into digital stuff.
Logo

Branding
Color Palette

Typography

Visuals

Branding application




Exhibition Design
Surface graphics- Introduction to the exhibition




Surface graphics- For a game




Exhibition renders









