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COCOON
Branding and Promotion design
People are not aware of the negative effects of purchasing items that are not produced in a sustainable or ethical way. They don't think before buying and aren't aware how they will use it.
As a parent, it’ s really easy to fall into the fast fashion trap. Kids grow fast, so it can feel like you’re buying new clothes all the time. So basically cocoon offers clothes which are durable, affordable and multi functional.
2021
About
Cocoon is an Indian origin sustainable clothing brand for toddlers or new born babies. It is a collection of expandable clothing that grows
with your child and helps you maintain a
capsule wardrobe.
Mission
To do better, make better clothes, and encourage people to switch to intentional shopping behaviour and reduce waste generation by the fashion industry. Join us in making the world a better place to live.
Vision
Striving to make choices that are better for people and planet. Focus on durable design and on materials that strike the balance between being strong and comfortable.
Problem Statement
People are prone to concept of fast fashion, not being aware of the negative effects of purchasing items that are not produced in a sustainable or ethical way. Following the evolving trends, they ignore the significance of its usability.
USP
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Durable and expandable clothing - Children can wear clothes up to 3x longer than fast fashion brands
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Conscious choice of clothing
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Concept of Capsule Wardrobe
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Fashionable multipurpose and multi functional clothing to ensure less outfits in the wardrobe.
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Special Offer - Gets you 30 percent discount on your next purchase on returning used set of clothes once the kid has outgrown it. Affordable means to maintain Capsule Wardrobe.
Target Audience
PARENTS OF NEW BORN BABIES
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They can aware the children since childhood.
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They can build up their subconscious mind.
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They are the ones who can introduce the concept of sustainable living to the new generation, ensuring that they are aware enough to be conscious consumers.
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They can teach their children how to consume less and how to bring out best from less.
User Persona
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Age - 27+
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Income Status - Middle class
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Aware and responsible towards environmental situations
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Feels the need to bring some change
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Moving towards sustainable living
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Wants to imbibe responsible behavior in their children
SOCIAL MEDIA
PROMOTION
All the photos used for the promotion are original.
PRINT
PROMOTION
All the photos used for the promotion are original.
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